01
Do the right buyers know you exist?
Attract. Do enough of the right buyers know you, and see you as an answer to their problem?
Growth diagnostic
Why isn't pipeline growing?
A two-week diagnostic for B2B tech companies whose new business has stalled. Most teams fix what looks broken: a new site, more content, another tool. The real problem is usually somewhere else.
Where growth stops
Find the stage first. Then the data shows why.
If the cause isn't marketing, say product, price or too little deal data to read win and loss, we'll stop there.
02
Do you make the shortlist?
Shortlist. When they go looking, can they find you, understand you and compare you?
03
Do you win, and why?
Win. Once you're in a deal, do you win, how fast, and why do you win and lose?
What you get
Evidence, priorities and a plan with owners.
- 01
Where pipeline stops, with evidence
- 02
What wins and loses deals, from your team and customers
- 03
Priority problems, ranked by likely commercial impact
- 04
A 90-day plan with owners
- 05
Which role to hire first, and the tools you need
- 06
One or two fixes made during the two weeks
How the two weeks run
Four steps, fixed scope.
- 01
Day 1
Kick-off
Your number, your goals and access to your data.
- 02
Week 1
Outside in
How buyers find, see and compare you.
- 03
Week 2
Inside
Pipeline, deals won and lost, and your team.
- 04
Day 10
Readout
Where pipeline stops, and the 90-day plan.
After the readout, run the plan yourselves or with me.
Two weeks assumes data access is set up before the start.
Davide Sanseverino, founder, Kelp
Start with a free 30-minute growth review.
15 years leading B2B marketing teams from strategy to results, now working with AI agents. In previous roles: 50% of pipeline on average, up to 80%, and 40% of net new sales.